There are quite a few good reasons why you should have am mobile website, but we'll just highlight three for this post.
1. Mobile traffic will surpass desktop before 2015
With more than 10 billion mobile devices floating around, chances are very strong that your customers (and potential customers) will visit your website on their smartphone. Mobile web browsing is exploding so quickly that at its current growth mobile web browsing will surpass desktop browsing before 2015.
2. Strengthen your brand
Humans are very visual. When we first meet someone, we make very quick assumptions based on how the person looks (how they dress, their hair, mannerisms, voice, etc.). This is no different for when a customer is looking to buy from a store they aren't familiar with. It only takes a few seconds for customers to make a judgement call on whether or not they will trust your brand. Give those potential customers a reason to trust you. Let them see instantly that you're on the edge of technology with your mobile site.
3. Provide better experience for visitors
Ever been to a website that isn't optimized for the mobile device you're on? It gets frustrating trying to navigate around... pinching, zooming, tapping the wrong links, etc. With a mobile site, your website visitors can easily navigate around your website to find the information they need. Don't get in the way of letting potential customers find your service or product.
Don't have a mobile website yet?
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